eRank for Etsy vs TEOM: Keyword Data vs Live Market Data

By Teodor · October 15, 2026 · 4 min read

Keyword data versus market data for Etsy sellers

Most Etsy sellers who look up "eRank for Etsy" want one thing: more sales from the hours they already spend in their shop. The tool you choose decides which hours you save.

Here's the core difference in one line. eRank for Etsy starts from keywords: what buyers type, how competitive a term is, and whether your listing uses it well. TEOM starts from the market: which listings are selling for a search, at what price, how crowded it is, and how that changes day to day.

Both are useful. They just answer different questions. Let me show you on a real example.

Same niche, two lenses

Take "junk journal", a busy digital niche.

A keyword-first tool tells you how often people search the phrase, which related terms exist and how many listings compete. That's the right lens when your listing already exists and you want it found.

TEOM looks at the same niche as a shop owner deciding what to make:

TEOM keyword research for junk journal with opportunity, demand and competition per tag
TEOM Keyword research on "junk journal": 250 live listings sampled, median price $4, every tag scored by opportunity.

In TEOM: Keyword research samples live listings for your seed term and ranks the tags and title phrases that listings with real demand use, with demand, competition, average favorites and median price for each one.

Look at the rows. "junk journal kit" has high competition and 101 listings using it. "junk journal supply" sits at low competition with an average of 337 favorites. That's a product direction, not just a tag.

Do this today: pick one niche you sell in and write down the median price. If you're far above or below it, you've found your first question to answer.

What each tool counts as a "search"

This is where budgets get decided, so it's worth being precise.

TEOM is free during early access; those plans apply when paid plans launch.

Where keyword data runs out

Keyword data is great at "how do I get found?" It's quieter on three questions that cost sellers real money:

  1. Is anyone buying at this price? A busy keyword can still be a race to $2.
  2. Who's winning, and how big are they? Ten shops with thousands of sales are a different fight from ten new shops.
  3. Is it growing or fading? One look is a snapshot. Decisions need a trend.

In TEOM: Top shops groups every listing in a search by shop and reads each shop's real sales count from Etsy, so you see who dominates a niche before you enter it.

In TEOM: Tracking takes a daily snapshot of a shop's total sales and every listing's reviews and price. After two days you see measured growth, not a guess.

Where TEOM is not the right tool

Honesty saves you a refund:

Do this today: list the last three decisions you made for your shop. If most were "what to make" or "what to charge", you need market data. If most were "which tags", keyword data is enough.

The money side

Plan level TEOM (planned) eRank (Oct 2026)
Free 10 searches/day, all tools 5 keyword lookups/day
Entry $5/month, 100/day $5.99/month, 100 lookups/day
Next $9/month, 250/day $9.99/month, 200 lookups/day

At every level, TEOM costs less per month. And every TEOM plan includes every research, SEO and AI tool; the plans differ by daily searches and by how many listing drafts "What should I sell?" writes (3, or 10 on Pro).

FAQ

Is eRank for Etsy free?

eRank has a free plan with 5 keyword lookups a day, 5 listing audits and 1 connected shop. Paid plans start at $5.99 a month.

What is the difference between eRank and TEOM?

eRank is keyword-first: search terms, rankings and listing audits. TEOM is market-first: live listings ranked by opportunity, estimated sales and revenue, top shops and daily tracking.

Which is better for a new Etsy shop?

If you haven't picked your products yet, market data helps most, because it tells you where demand is and how crowded it is before you spend time making anything.

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